https://www.robmorton.ca/about daily 0.75 2022-05-17 https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592328509812-R8TQY91HCF082VRT90US/more%2Bblue%2B-%2Btall.jpg About - About Me. From live experience entrepreneur to digital UX designer. https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593135289785-NPL04HO63XYUBJDUV04T/1_DUvtHZtZsQ8E2FKNCHSxhA.png About https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593135166861-V2KEXJMMFJCJ71L7ZZZT/1_lmc14QFIymuQ8QDGVtioQg.jpeg About https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593135122744-6HPCBDKZL459TFOJ4W0O/1_3IN7VtYDLlx0OfddeJTBgg.png About https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593135874650-Y2XJD6ZV5FL4E0DJOQAI/1_TrwIV5ETQakSNAHgQpyf1w.jpg About https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593135094747-8IH0N6WBG5CT2MV2LPBY/1_LjcC3AsrKQrUU55m3Dpg2A.png About https://www.robmorton.ca/work daily 1.0 2020-10-23 https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592328509812-R8TQY91HCF082VRT90US/more%2Bblue%2B-%2Btall.jpg Work - I make things easier and more fun. I used human-centred design to create a company that builds treasured & sold-out, in-person experiences. Now, I leverage the same hustle and user-centric drive to define & build, loved digital experiences that propel business goals. ‍ https://www.robmorton.ca/work/potlucky monthly 0.5 2020-10-26 https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1603500088774-0ZTUAG9L9XF1KIFJLRGT/Planning+new.png Work - Potlucky UX - Mobile Prototype Potlucky UX “Doodle for potlucks.” How we turned our clients pipe dream into a unique clickable prototype in only three weeks. https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593044538912-GYLIWWCD8E9NPR3UC56M/Flow4.png Work - Potlucky UX - Designing From Scratch We started by mapping out a high-level process flow for each core user task. This first step gave us a starting place and birds eye map of the user processes we needed to design. Next, we moved to paper to test the user flow and interface concepts on real people. Taking everything we learned from paper prototyping into account, we developed a complete diagram outline the entire functionality of the Potlucky App. Below is a more granular look at the finalized host and guest flow. Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593034782947-BDSERJKG07HMMX8V7RYY/Featrues9.png Work - Potlucky UX - Building Something Worthwhile We wanted to support the client to build a fun potluck event planning app. We also wanted to be realistic and make sure we were building something worthwhile for users. Something that would add more value than the current alternatives rather than build something for the sake of building it. Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592957202082-MYZKTLG7CA6V8LSVJOK3/UserResearch.png Work - Potlucky UX - User Discovery & Getting to the Heart of Pain Points We completed 16 discovery user interviews and a contextual inquiry. We uncovered a ton of human emotion tied to each aspect of the potluck process for hosts and guests, including numerous pain points and barriers to guests attending. While a few people were concerned about the person who only ever brings a bag of chips, almost everyone we interviewed offered that the most important part of the potluck experience was sharing time together. Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592863082988-NZSPW408JKYQTV0KFPIS/hero_WomenInWebDev+Copy+3.png Work - Potlucky UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593049186943-QEWO0XL6Y512KNV7SCHA/NewPotluck.png Work - Potlucky UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592938996036-330X9D0OB16B3BJHEHRT/FLow.png Work - Potlucky UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592862058614-2UUU7KB3K6OFJTF95I0F/hero_VoiceStory+Copy.png Work - Potlucky UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593049186268-6MX2OXDB474FXTZW2XT8/Prompt.png Work - Potlucky UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592862046631-575LP5RHSYH7MWAHBEQE/hero_WinterBlues+Copy.png Work - Potlucky UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593049185467-33P9NOCMCAH6XBE8JIEU/Putluckers.png Work - Potlucky UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593049187035-FN4SH768KYDZPLWVGPQA/Planning.png Work - Potlucky UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593049187166-0SAEBDZHXW0E2JYFCVO4/Dashboard.png Work - Potlucky UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593049187022-00A4W7PW2TD33IH7FGYB/Food+Options.png Work - Potlucky UX https://www.robmorton.ca/work/ubcwinterblues monthly 0.5 2020-10-26 https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592426083079-TQM2UOUJG9MJ287M54SO/WinterBlues_UBC_Logo.png Work - UBC WinterBlues UX - Large Scale Experience UBC Winter Blues Intervention UX How we leveraged user research and design thinking to address UBC Vancouver’s most famous user pain point. https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592606453497-3F47AIB68KERPAHZGK88/WinterBlues_JournyMap.png Work - UBC WinterBlues UX - User Research We interviewed 14 students, being especially mindful of leading questions to understand their experience and test our assumptions. Is there actually a drop in mood in winter months? Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592606744376-0LA6OS342B954BX58Y24/Prototype+Copy.png Work - UBC WinterBlues UX - Prototyping Here is a look at the prototype we created for the project. We used the prototype mockup to pitch to the President of the University to successfully secure approval and overwhelming support for the project. Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592606395147-JHXC2FGYO8ZT6INJ8HTX/WinterBlues_JournyMap+Copy.png Work - UBC WinterBlues UX - Super Users One of my favourite research strategies is learning from experienced experts. In this context, we considered people and cultures from extremely cold and dark climates. What strategies have they developed to counteract the harsh dark and cold conditions? Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593107179460-7NL7KWRPP28T6C6TYBNW/hero_VoiceStory+Copy.png Work - UBC WinterBlues UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593107178921-VBQCW3EFJV4QGK06E46A/hero_WomenInWebDev+Copy+3.png Work - UBC WinterBlues UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1593107179970-TE9E2SH3Y8SELD8NWG71/hero_PotLucky+Copy.png Work - UBC WinterBlues UX https://www.robmorton.ca/work/voicestory monthly 0.5 2020-10-26 https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592335439653-7DQUL25D24K25EK15W7H/VoiceStory_Phone.png Work - VoiceStory UI - Mobile Prototype VoiceStory UI How we developed a complete UI system and unique brand identity for the VoiceStory App prototype. https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592442496014-5ZC9TL7SJJ7BT49W20TQ/Mobile+-+Support+Copy+6.png Work - VoiceStory UI - Client Discovery Our initial client kick-off meeting with VoiceStory was personal and surprisingly moving. The founders shared their own stories concerning why VoiceStory is so important to them. It became clear to us how deeply personal this project is for the founders and their community. Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592442446770-0SW2P1SVMJF6COM2GTDT/Mobile+-+Support+Copy+5.png Work - VoiceStory UI - Iterative Design Process We developed an iterative design strategy consisting of 4 design rounds to manage our short project timeline to ensure all screens were completed in time and to the same quality level. Once the entire project was designed we prioritized and labeled features and screens that needed more work and applied time-boxed design sprints in priority order. Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592442669477-9YVMT3M2B6GLP2V00DNX/Mobile+-+Support+Copy+8.png Work - VoiceStory UI - Unique Brand Identity In addition to typography and colour iterations, we created the folded paper icons as a core branding element to anchor the brand and draw on paper as a visual symbol for storytelling. We initially designed them with rounded corners to match the rounded cards and other UI elements but in later iterations, we found that sharp angular corners created an even more attractive look which contrasted and complement the rest of the rounded UI elements. Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592346151794-ZU02VCG2USOEWK7EOY7T/Mobile+-+Support+Copy+4.png Work - VoiceStory UI https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592862046631-575LP5RHSYH7MWAHBEQE/hero_WinterBlues+Copy.png Work - VoiceStory UI Winter Blues UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592346155660-EG9LEKD32N0N9OOQ3JLO/Mobile+-+Support+Copy+5.png Work - VoiceStory UI https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592862082333-94MFYE3HH5SSZ97NP41L/hero_PotLucky+Copy.png Work - VoiceStory UI https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592346217542-B0Y69EEH1171FXKVJ0Y1/Mobile+-+Support+Copy+6.png Work - VoiceStory UI https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592863082988-NZSPW408JKYQTV0KFPIS/hero_WomenInWebDev+Copy+3.png Work - VoiceStory UI https://www.robmorton.ca/work/womeninwebdev monthly 0.5 2020-10-26 https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592608326013-FUOXQ8EIH67SY646FT9H/Computer.png Work - WomenInWebDev UI/UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592855578627-4ND79ZI61S590GSM5VM4/Illustration.png Work - WomenInWebDev UI/UX - A New Brand Identity After completing an in-depth discovery session with our client, we started to get to the core of the founders' vision for Women In Web Dev. What it is and isn't, and where she wants it to go. After researching the domain and articulating a common vision we developed art directions for the new Women In Web Dev brand. Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592855528331-EE3JT84TLORU9ZL1TQKM/Responsive.png Work - WomenInWebDev UI/UX - Responsive Redesign In a matter of 17 days we transformed the existing Women In Web Dev experience into a comfortable, easy-to-navigate and welcoming online ‘clubhouse’ for the members of Women In Web Dev, ultimately significantly improving visual experience and ability for users to effortlessly find and use the information they need. Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592855770178-3PFXHVT0HGVXL4AC84TO/Logo_Creation.png Work - WomenInWebDev UI/UX - A Brand New Logo Our client was initially keen on keeping the logo unchanged, but after seeing and approving the art direction, opened up to exploring what a redesign could look like. Designing an evolution of the logo would be really beneficial to creating a cohesive brand experience. We kept the anatomy of the logo the same to take advantage their existing brand equity. After working through a matrix of options we approved a new logo for Women In Web Dev. Read the full case study… https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592616986955-2P98XA38BHX0PGCPL4QL/Desktop+-+Support.png Work - WomenInWebDev UI/UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592616746397-K1M5IZINK4WN8FI44WXC/Mobile+-+Support+Copy.png Work - WomenInWebDev UI/UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592862058614-2UUU7KB3K6OFJTF95I0F/hero_VoiceStory+Copy.png Work - WomenInWebDev UI/UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592862046631-575LP5RHSYH7MWAHBEQE/hero_WinterBlues+Copy.png Work - WomenInWebDev UI/UX https://images.squarespace-cdn.com/content/v1/5ed13db05d6b4942d5f9cb3f/1592862082333-94MFYE3HH5SSZ97NP41L/hero_PotLucky+Copy.png Work - WomenInWebDev UI/UX